Textiles materials are indispensable part of human life and the people of Manipur are aesthetically oriented peoples. The tradition of non-performing arts such as drawing, painting, woodcarving, etc. has been existence in Manipur from time immemorial.
Merchandising and Marketing have been recognized as being central to the growth and development of the textile sector in India. Domestic marketing is important for providing linkage between the producer and the consumer. It is also a publicity and awareness and Brand Development to promote the marketing of textile products in the country and to improve the levels of awareness amongst handloom weavers and the general public in the interest of overall development of this sector.
In order to show case the rich the handlooms, handicrafts, its culture and tradition of Manipur to the world, the Department has started the organization of Exhibition in the International level with MANITEX, ManipurInternational Textile Expo from 5th November to 14th November as an annual calendar programme since 2018 for achieving the following objective:
- To show case all the products of handlooms, handicrafts, dyeing & printing, powerloom, garment, embroidery and costume in larger scale with participation of different States and countries;
- To assist in the sale of textile products;
- To make available the local genuine textile products to consumers under one umbrella;
- To serve as Single Window System for promoting awareness to consumers & producers;
- To provide group merchandising in one roof by making available different varieties at one place with a view to enhancing marketing of textile products;
- To encourage brand development and innovation of new designs and techniques; and
- To promote high end products for fashion world.
It is participated from Myanmar, Bangladesh, Dubai, Thailand and Europe countries besides the different States of the country.